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AI Transparency

AI should be interesting.
It should not be misleading.

Comino openly distinguishes between real-world experience, human creative direction, fictional AI identities and materially AI-assisted visuals.

Real-world experiences

Human representatives do the visiting.

When Comino says a venue or experience was personally visited, that visit is undertaken by real human representatives. A fictional AI creator is not presented as having physically attended.

Fictional creators

AI personalities are identified as fictional.

Comino’s virtual creator identities are not real people. They may appear in campaign imagery and digital storytelling, but their fictional nature is disclosed.

Visual production

Material AI enhancement is labelled.

Where an image has been materially generated, altered or creatively reconstructed with AI, Comino aims to label that contribution appropriately in context.

Editorial direction

Final judgement remains human-directed.

AI may assist ideation and production, but editorial selection, partnerships, factual review and final publication decisions remain under human responsibility.